Success Stories/E-Commerce
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The 3 AM Customer Who Changed Everything

The 3 AM Customer Who Changed Everything

Marcus woke up to 47 unread messages. A customer in Tokyo had questions about a $2,000 sofa. By the time Marcus replied at 9 AM, she'd already bought from a competitor.

1

The Challenge

Marcus had a problem money couldn't solve. His furniture store was getting customers from London, Sydney, Dubai—but his support team worked 9-to-5 in Austin. Every morning started the same: a graveyard of abandoned carts and frustrated emails. "Do you even have customer service?" one review read. He did. They just weren't awake at 3 AM.

2

The Solution

The AI agent we built doesn't just answer questions—it sells. It knows every product dimension, every fabric option, every delivery timeline. When a customer in Berlin asks "Will this couch fit through a 32-inch door?" at 2 AM, they get an answer in 8 seconds. With measurements. And a suggestion for a similar model that's currently 20% off.

3

The Outcome

Last month, 34% of Marcus's sales came from customers who asked questions outside business hours. His human team now handles the complex stuff—custom orders, complaints, VIP clients. The AI handles everything else. His support satisfaction score went from 3.2 to 4.8 stars. And Marcus? He finally turned off his phone at night.

The Impact

Response Time

12 hours30 seconds

99.9% faster

Support Coverage

9am-5pm24/7/365

3x coverage

Conversion Rate

2.1%2.8%

+34% increase

Team Stress Level

CriticalManageable

Much happier

"I used to wake up anxious, checking my phone before my feet hit the floor. Now I check it out of curiosity, not panic. That's worth more than money."

Marcus Rodriguez, Store Owner

The Bottom Line

They stopped losing customers to time zones

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