7 Email Automation Sequences That Convert: Tested on 50,000 Subscribers

Email automation is not about sending more emails. It is about sending the right email at the right moment. After testing sequences across 50,000 subscribers for our clients, we found 7 patterns that consistently convert.

The Welcome Sequence: 5 emails over 10 days. Email 1 delivers the promised lead magnet immediately. Email 2 tells your origin story. Email 3 provides unexpected value. Email 4 handles objections. Email 5 makes the offer. Average conversion: 12%.

The Abandoned Cart Sequence: 3 emails over 48 hours. Email 1 at 1 hour reminds them. Email 2 at 24 hours addresses concerns. Email 3 at 48 hours adds urgency or discount. Recovery rate: 15-25%.

The Re-engagement Sequence: 4 emails over 2 weeks for cold subscribers. Email 1 asks if they are still interested. Email 2 shares your best content. Email 3 creates FOMO. Email 4 offers to unsubscribe them. Re-engagement rate: 8%.

The Post-Purchase Sequence: 5 emails over 30 days. Email 1 confirms and celebrates. Email 2 provides usage tips. Email 3 asks for feedback. Email 4 requests a review. Email 5 cross-sells. Repeat purchase rate increase: 35%.

The Webinar Sequence: 6 emails around the event. 3 before to drive registration and attendance. 3 after to convert attendees. Show-up rate improvement: 40%. Post-webinar conversion: 18%.

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The best automation is invisible. It works in the background while you focus on what actually matters to your business.

The Testimonial Request Sequence: 3 emails at optimal timing. Email 1 at peak satisfaction moment. Email 2 makes it easy with template. Email 3 offers incentive. Response rate: 23%.

The Win-Back Sequence: 4 emails for churned customers. Acknowledges the departure. Asks what went wrong. Offers improvement or incentive. Final goodbye creates urgency. Win-back rate: 5-10%.

The key insight: timing matters more than copy. A mediocre email at the perfect moment beats brilliant copy at the wrong time.